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Thank you for inquiring about Bizstarters.com.

Since 1988, we've provided step-by-step self-directed business start-up products and both group and one-on-one business start-up coaching to Boomer individuals.

In 2007, the editors of Kiplinger's Personal Finance magazine selected us as "The Best Entrepreneurial Website For People Over 50".

According to surveys conducted by the Kauffman Foundation, for the past six years Americans age 55-65 have been the fastest-growing group of new small business owners in the U.S.

In fact, according to the U.S. Small Business Administration, people over age 50 now own 53% of all small businesses in the U.S.

With the current economic turnmoil in America, it is becoming ever more clear that individuals over age 50 have better figure out an alternative to full-time "W-2" style corporate employment in order to maintain a steady source of persoanl income.

And, more and more older Boomers are looking for a guide to creating a part-time or full-time entrepreneneurial venture.

Click on the links below to learn more
about Bizstarters and its CEO, Jeff Williams.

Graphics
Company Profile
Company Backgrounder
Company Fact Sheet
Jeff Williams Bio
Jeff Williams Interviews
Frequently Asked Questions

Graphics

Right-click on the image
to download it to your computer.

Front Cover of
The Ultimate Boomer Business
Launch Workbook

Jeff Williams, author of
The Ultimate Boomer Business
Launch Workbook.

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Bizstarters Company Profile

Bizstarters.com is the evolution of the Go Smart Business Start-Up Center founded in Chicago by Jeff Williams in 1988 to provide live entrepreneurial training.

He was stimulated to start his company after interviews with 100 business owners of shuttered businesses disclosed that many were profitable when they closed. Their lack of a well-laid plan had simply made running the businesses too demanding for them. Jeff thought there must be a better way to prepare to launch a business and so the Go Smart Business Start-Up Center was born.

In 1998, Bizstarters.com was organized to adapt the Go Smart curriculum to Internet-based learning. Bizstarers-branded training programs are now being used by new entrepreneurs both across the U.S. and around the world.

From working with an increasing number of clients who are age 50 and over, it became obvious to Jeff and the Bizstarters.com staff that a business start-up course specifically designed for the 50+ individual was needed.

In 2008, Jeff Williams created The Ultimate Boomer Business Start-Up Course and the Ultimate Boomer Business Launch Woorkbook to combine all the insider planning techniques, all the useful online resources and all the start-up service provider information he has accumulated over the more than twenty-one years he has been coaching new Boomer entrepreneurs.

To spotlight the new training course and to support the marketing of additional training materials and courses aimed at the 50+ audience, the Bizstarters.com website was completely redesigned in January 2009 to highlight content, training and advice aimed at the "fifty and beyond" market segment.

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Backgrounder

Here is a quick run-down of what we offer:

The Ultimate Boomer Business Start-Up Program is our flagship training program aimed at the 50+ market segment.

The self-study program combines four components and is offered in three forms.

Program Components

• A 233-page business planning workbook.
• A 167-page business management tutorial guide.
• A business resources CD.
• Access to a private, online coaching website.

Program Versions

• Self-study course - $199 per person.
• Group Coaching - 8 weeks of phone coaching - $899 per person.
• Individual Coaching - 12 weeks of faciliated planning and plan execution - $5999 per person.

Affiliate Marketing

We offer revenue-sharing affiliate marketing of the Ultimate Boomer Business Start-Up Program self-study course and sales of our paperback guide - The Ulitmate Boomer Business Launch Workbook through complimentary web-based marketing companies, as well as special discount pricing on quantity purchase through affinity groups, such as retired teachers associations.

We continue to grow our nationwide community of Virtual Incubator Certified Business Start-Up Coaches.

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Company Fact Sheet

Bizstarters.com is devoted to guiding entrepreneurially-oriented individuals, who are age 50 and over, to successfully launch and run their own small businesses.

We fulfill the needs of aspiring entrepreneurs leading very busy lives by combining a disciplined planning process, a shared community, carefully selected products and services, a committed interactive dialogue and a sincere desire to witness successfully launched businesses.

Strategic Alliances

Bizstarters.com continually pursues co-marketing relationships with corporate marketers of product and services offering unusual value to early stage entrepreneurs.

Products and Services

Bizstarters.com offers a line of entrepreneurial assessment and training products, marketed under the brand names of Virtual Incubator and Ultimate Boomer, as well as distributing best-selling small business advice books, guides, CDs and videotapes.

Headquarters

Bizstarters.com LLC is headquartered in Arlington Heights, Illinois, a suburb of Chicago.

To reach us:

Voice - 847-305-4626
Fax - 847-305-4627
Email - info@bizstarters.com
Web - http://www.bizstarters.com

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Jeff Williams Bio

Jeff Williams is the creator of the line of "Ultimate Boomer" training products and programs, as well as the founder and Chief Coach for the Virtual Incubator Coaches Network, a growing national community of business start-up coaches who are all over age 50 and who serve clients over age 50.

His credentials include:

• Training of more than 4,000 new entrepreneurs.
• Winner of state and national awards for guiding unemployed individuals to become their own bosses.
• Facilitator at the 1995 White House Conference on Small Business.
• Member of the Illinois 100 -- Small business advocate group.
• Author of seven small business management guides, as well as the monthly online column, The Fifty-Plus Entrepreneur.
• Co-author of the Mastering Small Business - Marketing guide, distributed by Dearborn Publishing.
• Contributor to national small business magazines - Entrepreneur, Small Business Start-Ups and the Wall Street Journal Online, to name a few.
• Marketing executive with such Fortune 500 companies as Corning and Sears, Roebuck & Co.
• MBA in marketing from the Kellogg Graduate School of Management at Northwestern University.
• Bachelor of Science in Commerce degree from the University of Virginia.

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Jeff Williams Interviews

Article & Video: "Hire Yourself"
AARP Bulletin - December 2009

Share the story of Jim Glay, a "reluctant" Boomer entrepreneur and a Bizstarters client!

Video Interview: With Mark Miller of RetirementRevised.com

Syndicated retirement columnist asks Jeff to share his to five things to do before you leave your job to start a business.

Jeff Williams, CEO & Chief Coach of Bizstarters.com

Podcast Interview: With Karen E. Klein of BusinessWeek.com
Learn about the challenges and rewards of leaving the corporate world after age 50 to become your own boss.

Video Interviews: With Ivy Hartman of SBTV.com
Experience the life of a 50+ entrepreneur by sharing this far-ranging series of on-camera interviews.

[Click on the double right-pointing arrows to fast forward past the opening ad]

7 Keys To Finding Great Boomer Business

The Most Popular Ways To Start a Boomer Business

Baby Boomer Entrepreneurs - What's The Deal?

Baby Booomer Entrepreneurship - How To Balance Work And Life

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Frequently Asked Questions

Q. What does the Ultimate Boomer Business Launch Workbook Include?

A. The Workbook organizes the business start-up planning process into twenty-five planning decisons. Each decision is presented as a pencil-on-paper planning exercise supported by insider tips and proven online resources that help guide effective decision-making. Select decisions include step-by-step instructions on how to use members of our online service providers team to professionally and quickly complete the given decision. An example is the instructions on how to use logoyes.com to acquire a professionally designed logo.

Q. How does this workbook help me launch my business?

A. We can assure you that if you combine real determination with the techniques presented in this workbook, you will definitely launch a highly profitable business because we share with you the very same business start-up process used successfully by more than 4,000 other entrepreneurs before you.

You will learn all the "ins and outs" of:

• How to write a compelling business description.
• How to set personal and business goals.
• How to describe your experience in a convincing way.
• How to create a company identity.
• How to select a legal form & complete legal registration.
• How to set up your banking arrangements.
• How to describe your target customer and your market niche.
• How to present your features and benefits.
• How to assess your competition...and create a plan to excel.
• How to create an "unique selling proposition and use it to differentiate your company.
• How to select the proper location.
• How to create a powerful promotional plan...on a shoestring budget.
• How to develop and produce your promotional materials.
• How to create a sales support system.
• How to install QuickBooks® and run it effectively.
• How to set your pricing for maximum profitability.
• How to complete projected profit & loss and cash flow statements.
• How to determine how money you need to start...and where to find it.
• How to set up an effective cash flow management system.
• How to perform effective tax planning.
• How to choose insurance.
• How to work with employees, and independent contractors.
• How to schedule your time and space.
• How to best use technology.
• How to work with outside advisors.

...plus much, much more!

If you follow just one of our proven organizational techniques, you can easily save many times the cost of this workbook!

And your satisfaction is completely guaranteed... If you do not feel that The Ultimate Boomer Business Launch Workbook successfully guides you to launch your business, simply drop us an e-mail and we will immediately refund the purchase price.

Q. What product or service should I sell?

A. That's the big question! The key is to be very specific about what you are selling and understand very clearly why people will buy it. You will be surprised how specialized successful small businesses are today, for example our client who sells bookkeeping services solely to public libraries! Focus your energy on something you are passionate about, and that you can prove pre-existing demand for.

Through the step-by-step approach presented in The Ultimate Boomer Business Launch Workbook you will learn how to make big money from the type of business that best fits you - offer inventory or not, have employees or not, work with a partner or not.

Q. How much does it cost to start a business? I have a tight budget to work with!

A. Getting started in business will cost you as much as you can afford. If you're willing to only risk a small amount of investment initially you can certainly launch, but you will grow more slowly than someone else who invests a more substantial amount of money. Our clients typically spend around $3,000 in start-up costs (if they already have a computer, more if not).

In The Ultimate Boomer Business Launch Workbook, we show you how to use two very powerful small business developments - the Internet and the home office - to keep your expenses under control and to grow your sales as quickly as possible.

Q. How quickly can I expect to make a profit?

A. This depends upon your level of experience in your particular type of business, how well you focus your marketing and, quite honestly, how much you hustle in your initial selling.

The Ultimate Boomer Business Launch Workbook shows you how to carefully define your desired group of customers, how to create a convincing selling message to send to them and then how to sales prospect among this target audience in a disciplined manner. Your profits will come in direct proportion to your motivation to make it happen.

Q. Does the workbook teach me how to create my marketing materials?

A. Yes, The Ultimate Boomer Business Launch Workbook teaches you all the techniques for creating a profitable marketing strategy and a promotional action plan. We recommend very specific marketing materials and give you tips on creating them yourself or how to hire a graphic designer to assist you.

Not sure where to look for service providers, such as a graphic designer? Don't worry! We make available our group of talented service providers - everyone from our attorney to our website developer. And we tell you on which tasks it is smart to use outside vendors to speed your business launch.

Q. Do I need to be really experienced with a computer to complete the workbook?

A. No, absolutely not! If you can click a computer mouse and write with a pencil, you can easily complete the The Ultimate Boomer Business Launch Workbook to launch a really great 50+ business.

Q. I've been disappointed before in how hard it was to get a quick answer to a simple question. Will you be responsive to my questions?

A. Obsolutely! We realize that while each new entrepreneur faces many identical decisions, such as how to legally organize her company, a successful new business startegy is built upon unique creative thinking. And this leads to highly individualized questions, which often pop into your head at midnight! Jeff Williams has assembled a team of small business experts to provide quick answers to practically any kind of question you may ask.

Q. I may need to use a Web site to help promote and run my business. Do you talk about web-based marketing?

A. Yes, in The Ultimate Boomer Business Launch Workbook, we detail a number of ways to use the Internet both to manage and to market your new business. If you need to build a complete Website, we can connect you to our very skilled web designers, who are quite affordable (we watch our pennies too). If you wish help in writing "killer copy" we will be glad to introduce you to our award-winning copywriter.

Q. How soon can I get started on my business planning after I purchase The Ultimate Boomer Business Launch Workbook?

A. We ship your planning binder within 48 hours of receipt of your order. We use U.S. Priority mail to get the workbook to you house within 3-4 days (this is for shipments in the continental U.S. (Other locations require additional shipping time).

Q. My business concept is somewhat involved. Can I arrange for some individual assistance to go along with my work in the program?

A. Yes. Jeff Williams is able to work with a limited number of new entrepreneurs in one-on-one coaching sessions. Since each circumstance is different, Jeff suggests that you send him a specific inquiry along with your phone number and a couple of days and times that he can use to reach you to discuss your exact needs. E-mail Jeff

Q. I understand that successful entrepreneurs keep learning new techniques. How do you help me continually learn?

A. You are quite right. Running a successful business is like facing a moving target - hard to continually hit the bullseye unless you practice frequently. We regularly introduce new skills training through our Business Booster Teleworkshops. Most telegroups are one or two 60-minute sessions and include: live phone session and downloadable workshop notes for your review after the telegroup.

Q. Is my satisfaction guaranteed?

A. Yes. We know that despite our very best efforts to clearly explain who we are and how our learning programs work, you do not really know us and therefore you may be reluctant to invest several hundreds of dollars on The Ultimate Boomer Business Launch Workbook

Working with more than 4,000 new entrepreneurs has shown us that our line of entrepreneurial training products are so effective, that we back each and every one of them with our SIX MONTHS, NO QUESTIONS ASKED, MONEY-BACK GUARANTEE.

If at any time during the year after you purchase any Bizstarters workbook or guide, or enroll in any of the Bizstarters training programs you are not completely satisfied that we are helping you start your own business, more quickly and affordably then, simply e-mail Jeff Williams at jeff@bizstarters.com and he will immediately refund all of your purchase price!